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JEFF BOGGESS
Born to do this
A dream career, I love what I do! I am passionate about simplicity. Why? Because behind every great product is a story waiting to be told, and it's my job to tell it in a way that resonates.
I don't just present products; I narrate their journey, revealing how they solve real-life problems with ease and efficiency.
Here, you'll find a collection of my work that embodies my passion for storytelling. Every product has a tale. And these tales aren't just about features and benefits; they're about making a real impact in people's lives.
🌟 Dive into My Portfolio
Product Brochure: Reintroducing Avocor
Objective:
To reposition Avocor from a digital whiteboarding company to a comprehensive communication and collaboration solutions provider, supporting hybrid work environments.
Overview:
This product brochure serves as a top-of-the-funnel piece of content, crafted to capture the attention of new and existing customers. It highlights Avocor’s full portfolio, emphasizing our evolution and expanded capabilities in the collaboration industry.
Key Features:
Rebranding Effort: Showcases Avocor’s transformation from a "speeds and feeds" digital whiteboarding company to a holistic provider of communication and collaboration solutions.
Comprehensive Product Overview: Detailed descriptions of our diversified product lineup, including interactive displays, touch screen solutions, and integrated software options.
Hybrid Work Focus: Emphasizes our commitment to supporting hybrid work models, demonstrating how our products facilitate seamless communication and collaboration.
Engaging Visuals: Utilizes compelling visuals and clean design to make technical information accessible and engaging for a broad audience.
Customer-Centric Narrative: Incorporates testimonials and use cases from various sectors, including corporate, education, and government, to illustrate the real-world impact of our solutions.
Impact:
This brochure has been instrumental in shifting perceptions of the Avocor brand, driving awareness and interest at the top of the sales funnel. By presenting a unified narrative and showcasing our comprehensive product range, it has helped position Avocor as a leader in the hybrid work collaboration space.
To reposition Avocor from a digital whiteboarding company to a comprehensive communication and collaboration solutions provider, supporting hybrid work environments.
Overview:
This product brochure serves as a top-of-the-funnel piece of content, crafted to capture the attention of new and existing customers. It highlights Avocor’s full portfolio, emphasizing our evolution and expanded capabilities in the collaboration industry.
Key Features:
Rebranding Effort: Showcases Avocor’s transformation from a "speeds and feeds" digital whiteboarding company to a holistic provider of communication and collaboration solutions.
Comprehensive Product Overview: Detailed descriptions of our diversified product lineup, including interactive displays, touch screen solutions, and integrated software options.
Hybrid Work Focus: Emphasizes our commitment to supporting hybrid work models, demonstrating how our products facilitate seamless communication and collaboration.
Engaging Visuals: Utilizes compelling visuals and clean design to make technical information accessible and engaging for a broad audience.
Customer-Centric Narrative: Incorporates testimonials and use cases from various sectors, including corporate, education, and government, to illustrate the real-world impact of our solutions.
Impact:
This brochure has been instrumental in shifting perceptions of the Avocor brand, driving awareness and interest at the top of the sales funnel. By presenting a unified narrative and showcasing our comprehensive product range, it has helped position Avocor as a leader in the hybrid work collaboration space.
RingCentral Competitive Page
Competitive Positioning - In this strategic project, I led the creation of a competitive website contrasting RingCentral's offerings with those of Zoom. The objective was to highlight the unique advantages and superior features of RingCentral's video communication solutions. Through an in-depth analysis of both products, the website effectively communicated the distinctive benefits of RingCentral, catering to the needs of our target audience.
Key elements of the project included:
Market Research: Conducted thorough market research to understand customer preferences and pain points with existing solutions.
Content Strategy: Developed a content strategy that emphasized RingCentral's strengths in a factual, yet compelling manner. This involved creating engaging content that resonated with our audience's needs, clearly articulating how RingCentral provides a more versatile and robust solution compared to Zoom.
User Experience Design: Focused on a user-centric design approach, ensuring the website was intuitive, informative, and visually appealing. The design facilitated easy navigation and comparison between the two products.
SEO Optimization: Implemented SEO best practices to enhance online visibility and attract relevant traffic to the website.
Data-Driven Results: The effectiveness of this project was demonstrated through a significant 22% increase in visitors to our video product page over a three-month period. This surge in traffic was a direct result of the competitive website, indicating a successful engagement and interest among potential customers.
This project not only strengthened RingCentral's position in the market but also served as a key resource for customers in making informed decisions about their video communication needs.
Key elements of the project included:
Market Research: Conducted thorough market research to understand customer preferences and pain points with existing solutions.
Content Strategy: Developed a content strategy that emphasized RingCentral's strengths in a factual, yet compelling manner. This involved creating engaging content that resonated with our audience's needs, clearly articulating how RingCentral provides a more versatile and robust solution compared to Zoom.
User Experience Design: Focused on a user-centric design approach, ensuring the website was intuitive, informative, and visually appealing. The design facilitated easy navigation and comparison between the two products.
SEO Optimization: Implemented SEO best practices to enhance online visibility and attract relevant traffic to the website.
Data-Driven Results: The effectiveness of this project was demonstrated through a significant 22% increase in visitors to our video product page over a three-month period. This surge in traffic was a direct result of the competitive website, indicating a successful engagement and interest among potential customers.
This project not only strengthened RingCentral's position in the market but also served as a key resource for customers in making informed decisions about their video communication needs.
Thought Leadership -Interview on UC Today: Launching the L Series
In a pivotal move to establish thought leadership in the unified communications sector, I had the opportunity to be featured in an interview with UC Today. The focus of the discussion was the launch of our innovative L Series, a product line designed to revolutionize hybrid work environments.
Key aspects of the interview included:
Competitive Advantages of the L Series: I elaborated on how the L Series stands out in the market, emphasizing its unique features tailored for hybrid work models. This included detailing the technical superiority and user-centric design of our product.
Aligning with Hybrid Work Trends: I discussed the relevance of the L Series in the evolving landscape of hybrid work, highlighting how it addresses specific challenges and enhances productivity in diverse work settings.
Campaign Performance:
Video Engagement: The interview generated an exceptional number of video views across our social channels, underscoring the compelling nature of the content.
Social Media Impact: On platforms like LinkedIn, the interview achieved high impressions, extensive re-shares, and strong engagement, reaching nearly 5,000 viewers. This level of interaction signified the resonance of our message with the audience.
Display Banner Success: The display banners created for this campaign outperformed our average benchmarks, reflecting a high Click-Through Rate (CTR) and indicating a successful attraction and retention of audience interest.
Overall, this campaign not only surpassed our internal benchmarks but also solidified my role as a thought leader in the industry. The high engagement and positive feedback received were testaments to the effective communication and marketing strategies employed, as well as the market readiness for innovative solutions like the L Series.
Key aspects of the interview included:
Competitive Advantages of the L Series: I elaborated on how the L Series stands out in the market, emphasizing its unique features tailored for hybrid work models. This included detailing the technical superiority and user-centric design of our product.
Aligning with Hybrid Work Trends: I discussed the relevance of the L Series in the evolving landscape of hybrid work, highlighting how it addresses specific challenges and enhances productivity in diverse work settings.
Campaign Performance:
Video Engagement: The interview generated an exceptional number of video views across our social channels, underscoring the compelling nature of the content.
Social Media Impact: On platforms like LinkedIn, the interview achieved high impressions, extensive re-shares, and strong engagement, reaching nearly 5,000 viewers. This level of interaction signified the resonance of our message with the audience.
Display Banner Success: The display banners created for this campaign outperformed our average benchmarks, reflecting a high Click-Through Rate (CTR) and indicating a successful attraction and retention of audience interest.
Overall, this campaign not only surpassed our internal benchmarks but also solidified my role as a thought leader in the industry. The high engagement and positive feedback received were testaments to the effective communication and marketing strategies employed, as well as the market readiness for innovative solutions like the L Series.
Technical Writing - Logitech & Zoom Design Guide
In a strategic initiative aimed at generating leads and providing value to our users, I spearheaded the creation of an online design guide for setting up Logitech with Zoom. This guide was meticulously crafted to serve as a comprehensive resource, simplifying the process of integrating Logitech's hardware with Zoom's software for an optimal collaboration experience.
Key highlights of this project included:
Content Creation and Design: Developed a detailed, user-friendly guide that catered to both technical and non-technical audiences. The guide included step-by-step instructions, best practices, and tips for seamless integration, ensuring a smooth user experience.
Lead Generation Tool: Strategically positioned as a downloadable asset, this guide was designed to capture leads. It served as an entry point for potential customers to engage with our brand and products.
High Demand and Utility: The guide quickly became a highly sought-after resource, evidenced by its ranking as the second most downloaded material from the resources section of Logitech's collaboration website. This success highlighted the guide's relevance and usefulness to our target audience.
Marketing and Promotion: Employed effective digital marketing strategies to promote the guide, driving traffic and downloads. This included targeted email campaigns, social media promotion, and leveraging SEO to increase visibility.
Feedback and Improvement: Regularly gathered user feedback to refine and update the guide, ensuring it remained a valuable and current resource for users.
The success of this design guide not only demonstrated its practical utility but also reinforced our brand's commitment to providing helpful, user-centric solutions. It played a significant role in nurturing leads and strengthening Logitech's position as a thought leader in the collaboration technology space.
Key highlights of this project included:
Content Creation and Design: Developed a detailed, user-friendly guide that catered to both technical and non-technical audiences. The guide included step-by-step instructions, best practices, and tips for seamless integration, ensuring a smooth user experience.
Lead Generation Tool: Strategically positioned as a downloadable asset, this guide was designed to capture leads. It served as an entry point for potential customers to engage with our brand and products.
High Demand and Utility: The guide quickly became a highly sought-after resource, evidenced by its ranking as the second most downloaded material from the resources section of Logitech's collaboration website. This success highlighted the guide's relevance and usefulness to our target audience.
Marketing and Promotion: Employed effective digital marketing strategies to promote the guide, driving traffic and downloads. This included targeted email campaigns, social media promotion, and leveraging SEO to increase visibility.
Feedback and Improvement: Regularly gathered user feedback to refine and update the guide, ensuring it remained a valuable and current resource for users.
The success of this design guide not only demonstrated its practical utility but also reinforced our brand's commitment to providing helpful, user-centric solutions. It played a significant role in nurturing leads and strengthening Logitech's position as a thought leader in the collaboration technology space.
Video Overview: Avocor's Strategic Software Positioning
Objective:
To reposition Avocor as not just a hardware manufacturer, but as a provider of integrated software solutions that simplify deployment and enhance collaboration.
Overview:
This 3-minute video overview is a top-of-the-funnel content piece designed to highlight Avocor’s strategic initiative to expand beyond hardware. It showcases our new software offerings, demonstrating how they create ease of deployment and provide the necessary tools for effective collaboration. This video is intended for use in press briefings, social media campaigns, and demand generation efforts.
Key Features:
Strategic Positioning: Clearly communicates Avocor's evolution from a "dumb display" manufacturer to a holistic solutions provider with both hardware and software capabilities.
Ease of Deployment: Highlights how our software solutions facilitate easy and repeatable deployment processes, simplifying the work of IT managers.
Enhanced Collaboration: Showcases the tools and features within our software portfolio designed to boost productivity and streamline communication in hybrid work environments.
Engaging Storytelling: Utilizes creative visuals, compelling narratives, and real-world examples to engage viewers and illustrate the practical benefits of our software solutions.
Multi-Channel Usage: Tailored for diverse platforms, ensuring maximum reach and impact across press briefings, social media channels, and demand generation activities.
Impact:
This video has been pivotal in shifting the market perception of Avocor, presenting us as a comprehensive provider of both hardware and software solutions. By showcasing our commitment to ease of deployment and enhanced collaboration, it has generated interest and engagement from a broad audience, reinforcing Avocor’s position as a leader in the hybrid work collaboration space.
To reposition Avocor as not just a hardware manufacturer, but as a provider of integrated software solutions that simplify deployment and enhance collaboration.
Overview:
This 3-minute video overview is a top-of-the-funnel content piece designed to highlight Avocor’s strategic initiative to expand beyond hardware. It showcases our new software offerings, demonstrating how they create ease of deployment and provide the necessary tools for effective collaboration. This video is intended for use in press briefings, social media campaigns, and demand generation efforts.
Key Features:
Strategic Positioning: Clearly communicates Avocor's evolution from a "dumb display" manufacturer to a holistic solutions provider with both hardware and software capabilities.
Ease of Deployment: Highlights how our software solutions facilitate easy and repeatable deployment processes, simplifying the work of IT managers.
Enhanced Collaboration: Showcases the tools and features within our software portfolio designed to boost productivity and streamline communication in hybrid work environments.
Engaging Storytelling: Utilizes creative visuals, compelling narratives, and real-world examples to engage viewers and illustrate the practical benefits of our software solutions.
Multi-Channel Usage: Tailored for diverse platforms, ensuring maximum reach and impact across press briefings, social media channels, and demand generation activities.
Impact:
This video has been pivotal in shifting the market perception of Avocor, presenting us as a comprehensive provider of both hardware and software solutions. By showcasing our commitment to ease of deployment and enhanced collaboration, it has generated interest and engagement from a broad audience, reinforcing Avocor’s position as a leader in the hybrid work collaboration space.
CX Content: IT Admin Setup Guide for RingCentral Rooms
Objective:
To enhance customer experience and streamline the installation process of RingCentral Rooms by developing a comprehensive, user-friendly IT admin setup guide.
Overview:
As a proactive contributor to the digital communications sphere, I led the development of an IT admin guide for RingCentral Rooms, a state-of-the-art software product for video conferencing. This guide was meticulously crafted to provide a clear, step-by-step walkthrough, significantly reducing customer inquiries and increasing user satisfaction.
Key Features:
User-Friendly Design: Developed with a focus on clarity and ease of use, ensuring IT admins can follow the setup process without confusion.
Comprehensive Walkthrough: Includes detailed, step-by-step instructions covering all aspects of the installation process, from initial setup to final configuration.
Visual Aids: Utilizes diagrams, screenshots, and illustrations to enhance understanding and facilitate a smooth installation process.
Technical Expertise: Leverages deep product knowledge and customer insights to address common pain points and questions, making the guide highly relevant and effective.
Enhanced Usability: Aims to empower users with the necessary knowledge to efficiently set up RingCentral Rooms, reducing dependency on customer support.
Impact:
This IT admin setup guide has been instrumental in improving the overall customer experience for RingCentral Rooms. By providing a clear and informative installation process, it has significantly decreased the volume of customer support inquiries, empowered IT admins, and increased customer satisfaction. This project not only highlights my ability to translate complex technical details into accessible language but also underscores my commitment to enhancing product usability and customer engagement.
To enhance customer experience and streamline the installation process of RingCentral Rooms by developing a comprehensive, user-friendly IT admin setup guide.
Overview:
As a proactive contributor to the digital communications sphere, I led the development of an IT admin guide for RingCentral Rooms, a state-of-the-art software product for video conferencing. This guide was meticulously crafted to provide a clear, step-by-step walkthrough, significantly reducing customer inquiries and increasing user satisfaction.
Key Features:
User-Friendly Design: Developed with a focus on clarity and ease of use, ensuring IT admins can follow the setup process without confusion.
Comprehensive Walkthrough: Includes detailed, step-by-step instructions covering all aspects of the installation process, from initial setup to final configuration.
Visual Aids: Utilizes diagrams, screenshots, and illustrations to enhance understanding and facilitate a smooth installation process.
Technical Expertise: Leverages deep product knowledge and customer insights to address common pain points and questions, making the guide highly relevant and effective.
Enhanced Usability: Aims to empower users with the necessary knowledge to efficiently set up RingCentral Rooms, reducing dependency on customer support.
Impact:
This IT admin setup guide has been instrumental in improving the overall customer experience for RingCentral Rooms. By providing a clear and informative installation process, it has significantly decreased the volume of customer support inquiries, empowered IT admins, and increased customer satisfaction. This project not only highlights my ability to translate complex technical details into accessible language but also underscores my commitment to enhancing product usability and customer engagement.
Product Pages - Product web development
In my recent project, I played a pivotal role in bridging the gap between product marketing and web design for the launch of RingCentral Rooms' product page. My responsibilities encompassed crafting compelling product copy, creating an effective product outline, and strategically positioning the product to resonate with our target audience on the web.
Collaborating closely with the web design team, I provided key insights into the product's unique selling points and target market, ensuring that the webpage not only conveyed the technical specifications of RingCentral Rooms but also highlighted its benefits in a user-centric manner. My contributions included:
Product Copy Creation: Writing engaging and informative copy that effectively communicated the features and benefits of RingCentral Rooms. This copy served as the cornerstone of the web page, setting the tone and style for the entire user experience.
Product Outline Development: Outlining the structure and flow of the product page. This involved deciding on the placement of various elements like testimonials, feature lists, video demonstrations, and call-to-action buttons to optimize user engagement and conversion rates.
Product Positioning Strategy: Advising on the overall positioning of the product in a competitive market. My strategy aimed to differentiate RingCentral Rooms from other video conferencing solutions by emphasizing its unique attributes, such as ease of installation, superior video/audio quality, and seamless integration with existing systems.
Visual and Layout Guidance: Working hand-in-hand with the designers, I helped translate the marketing vision into visual elements that aligned with our brand and messaging strategy. This included suggestions on imagery, color schemes, and typography that would appeal to our target audience.
Through this collaborative effort, we successfully created a product page that not only looked aesthetically pleasing but also effectively communicated the value proposition of RingCentral Rooms, leading to increased user engagement and improved conversion rates. My role was integral in ensuring that every aspect of the webpage - from copy to design - worked cohesively to position RingCentral Rooms as a leader in the video conferencing market
Collaborating closely with the web design team, I provided key insights into the product's unique selling points and target market, ensuring that the webpage not only conveyed the technical specifications of RingCentral Rooms but also highlighted its benefits in a user-centric manner. My contributions included:
Product Copy Creation: Writing engaging and informative copy that effectively communicated the features and benefits of RingCentral Rooms. This copy served as the cornerstone of the web page, setting the tone and style for the entire user experience.
Product Outline Development: Outlining the structure and flow of the product page. This involved deciding on the placement of various elements like testimonials, feature lists, video demonstrations, and call-to-action buttons to optimize user engagement and conversion rates.
Product Positioning Strategy: Advising on the overall positioning of the product in a competitive market. My strategy aimed to differentiate RingCentral Rooms from other video conferencing solutions by emphasizing its unique attributes, such as ease of installation, superior video/audio quality, and seamless integration with existing systems.
Visual and Layout Guidance: Working hand-in-hand with the designers, I helped translate the marketing vision into visual elements that aligned with our brand and messaging strategy. This included suggestions on imagery, color schemes, and typography that would appeal to our target audience.
Through this collaborative effort, we successfully created a product page that not only looked aesthetically pleasing but also effectively communicated the value proposition of RingCentral Rooms, leading to increased user engagement and improved conversion rates. My role was integral in ensuring that every aspect of the webpage - from copy to design - worked cohesively to position RingCentral Rooms as a leader in the video conferencing market
Interview with Analyst Craig Durr
Product overview of newly launched product with head analyst in collaboration space.
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